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Shop For a Good Cause: Born Free x Shopbop

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Shopbop, Vogue and Born Free Africa have partnered up for a gorgeous exclusive collection featuring 22 top designers (Diane Von Furstenberg, Marchesa, Stella McCartney, Theory…) and whose proceeds go entirely to Born Free’s mission to end mother-to-child HIV transmission at birth.

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Have I mentioned that the fun and playful collection includes not only some amazing and affordable staples for mommies, but for the littles and babies too? Moreover, The M∙A∙C AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.

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Now that’s called shopping for a good cause! Honestly, I can’t imagine a better Friday treat that this. Click on over here to find out more about the Born Free initiative or watch the powerful video below.

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